Skip to main content
Use this workflow when the video should market or explain a product, company, app, or website. Give the agent the real URL when the site’s interface, language, or visual identity should appear in the result. You can also begin from a written brief or script when no site capture is needed. Use a faceless explainer instead when there is no product to show and the visuals should be invented from an idea or text.

From the Huly launch film. HyperFrames captured the product's own site, wrote the story, and animated every shot.

​
Start the request

The /hyperframes router selects the Product Launch Video workflow.

​
Approve the direction

Before the build, confirm:
  • the audience and single main promise;
  • whether the real site should be captured;
  • the most important product state or task to show;
  • the intended format and length;
  • claims, screens, and words that must be exact;
  • the final action for the viewer.

​
Decide what kind of product video you need

​
Review captured product material

When the workflow uses a website, check that:
  • the important screens were captured;
  • private or irrelevant information is absent;
  • the product state is realistic;
  • the design feels like the real brand;
  • the video is showing evidence, not merely repeating marketing copy.
The agent may reconstruct product interactions as live visual scenes rather than playing a raw screen recording.

​
Keep the story narrow

A short product video rarely has room for every feature. Choose:
  1. one audience;
  2. one main problem;
  3. one product promise;
  4. two or three pieces of proof;
  5. one final action.
Ask for another version when you need a different audience or message rather than forcing everything into one crowded edit.

​
Review in Studio

Use the Storyboard to check the message and scene sequence. Use the canvas and timeline to refine the product screens, text, pacing, and transitions. Before export, confirm that claims shown in the video are current and supported by the product.

​
Common problems

Review in Studio

Check the complete story, refine visible details, and export versions.

Choose another workflow

Return to the source-and-outcome chooser.