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Use a faceless explainer when the source is an idea or piece of text—not a product website or existing talking-head video. The agent invents the visual language from typography, diagrams, abstract graphics, data visualization, icons, and generated media. Use a product and website video when the real product interface should provide the visual proof. Use captions or a recut when existing footage must remain underneath.

From a SpaceX valuation explainer. There was no site to capture — every visual here was invented from the numbers.

Start with the point

Include:
  • the source text or topic;
  • what the audience already knows;
  • the one idea they should remember;
  • the desired length and format;
  • whether narration is wanted;
  • claims or examples that must remain exact.

Approve the explanation before the visuals

Confirm:
  • the question the opening creates;
  • what the audience already knows;
  • the minimum sequence needed to explain the idea;
  • which facts or examples require verification;
  • the visual language and narration choice;
  • the one conclusion the viewer should remember.

Review the explanation

Check the storyboard before judging visual polish:
  1. Does the opening establish the question?
  2. Does each scene add one useful idea?
  3. Are examples concrete?
  4. Does the visual make the idea easier, or merely decorate it?
  5. Can the audience repeat the conclusion afterward?
Use the Storyboard for the reasoning and Studio for timing, type, diagrams, and animation.

Common problems

Review in Studio

Refine the storyboard, typography, diagrams, timing, and animation.

Choose another workflow

Return to the source-and-outcome chooser.