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Use Motion Graphics when the piece is short, usually under ten seconds, and movement carries the message. Good fits include:
  • kinetic type;
  • one important number;
  • a chart reveal;
  • a logo sting;
  • a lower third;
  • an animated quote, headline, or post;
  • a transparent overlay for another video.

A year-in-review card generated per listener. No narration; the motion carries it.

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Example request

Include the exact words or data, intended background, dimensions, duration, and whether transparency is required. If the piece needs several scenes, narration, or a longer story, use the General Video workflow instead.

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Approve the motion idea

Confirm:
  • the one message or number;
  • the exact duration and dimensions;
  • where the graphic will be used;
  • the background or transparency requirement;
  • the entrance, main action, and clean exit;
  • whether the first or final frame must hold.
Review the first and final frames carefully. An overlay must enter and leave cleanly when placed over another edit.

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Common problems

Find a starting visual

Browse titles, charts, lower thirds, overlays, transitions, and effects.

Choose another workflow

Return to the source-and-outcome chooser.